A Global Game Of Snakes And Ladders

The value of Google's brand name has slumped $5.5 billion this year, so the world must be coming to an end. The online name that can do no wrong has taken one giant leap back for mankind and it's there in black and white in a report on the top 100 global brand valuations from the London valuer, Brand Finance. In its revised report - because of the volatility that has besieged markets this year - Brand Finance says Google's brand is now worth a measly $US37.5 billion, down from $43 billion at the ...